2009 is set to be another record year for changes and uncertainty in global markets. More than ever companies in the marine industry have to be leaner, more efficient, more productive, highly focused, creating distinctive customer experiences and perform through the right execution and delivery of products to the market.

Previously yards have been inundated with full order-books that guaranteed new build projects forward for many years. Now for many Superyacht Builders the future is more challenging with projects being cancelled or put on hold due to the fluctuating wealth of Owners, uncertainty in the financial markets and changes in exchange rates.

It’s the view at Urban Voyage that the current climate provides a unique opportunity for the Marine industry and those bold and innovative companies that adapt quickly to reduce overheads, focus on quality, reduce risk and be aggressive with marketing stand to flourish.

“That sounds good but how can our company implement improvements to realize benefits immediately?”… “I don’t want a large capital investment and we’ve been working this way for years, we don’t need to change…” has been a common theme with many in the Marine industry for years, however, as Bob Dylan says, “For the times they are a-changin”!

The team at Urban Voyage has the skills, technology and processes that create immediate benefits for our partners.

Here’s a quick list of questions to think about:

Customer Focus

  • How can we enhance the “experience” for our customers?
  • What new ways can we demonstrate to customers that working with us will be more than “just another project”?
  • How we apply creative technology to create a unique business?

Market Focus and Position

  • Are we reaching our target customers?
  • Do customers understand our value proposition?
  • Are the results we have inline with our objectives?
  • Are we responding quickly to the market with new ideas and solutions?

Performance

  • Is our organization efficient, lean and productive?
  • Do we create substantial waste in time and resources?
  • How can I automate manual procedures and processes?
  • Can we simplify design, production techniques, training and support on a Superyacht?
  • Can we cut spending, cut fat and preserve Capital through the use of technology?
  • Can we rapidly adapt to change?

Urban Voyage is committed to seeing our customers succeed – talk with us today to see how we can work together collectively to move forward in 2009!

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