New Brand, New Focus
Like the ‘Builder’s House’ the Urban Voyage brand was due for a refresh – we found the time early this year to refocus and align our plans for the coming years. As a company we looked at where we’ve come from and where we are going which provided a lot of insight into the philosophy behind Urban Voyage.
Clients often ask us – “How did you come up with the name, what does it stand for?” At the heart of our name is the desire that everyone has for adventure and discovery. The word ‘Urban’ is descriptive of how we live and work in a City, yet how as a planet we are all connected and commonly known as ‘humanity’.
The word ‘Voyage’ has reference with the story of Aotearoa (including how Maui fished the North Island from the ocean) and how New Zealand was settled by many people from far away lands. Kiwis are world famous for their sailing ability, not to mention the desire and ability to travel far beyond New Zealand’s borders.
The History
Over the past 10 years, the team at Urban Voyage has had the pleasure of working with many top New Zealand and overseas companies, including the highly talented people that work within these organisations. The projects have been diverse and the solutions highly creative, providing us with a complete picture of how businesses work – some would call this experience (and perhaps a few grey hairs).
One thing has remained constant and that’s been our desire to measure our success by our clients’ success. The business relationships and friendships formed give weight to this commitment. No matter the size of the project, large or small, every partner of Urban Voyage receives respect, attention to detail and superb results.
Three Dimensional
At the core of what we do is 3D. It’s been an exciting journey for us to see 3D come from been seen as an ‘luxury option’, to an essential business tool and now the highest grossing movie of all time [Avatar] could not have been made if it was not for the technological developments made by Peter Jackson and Weta Digital.
The application of 3D technology is fast becoming the standard way to receive, understand and interact with information. We are all benefiting from the investment large companies are making into 3D and everyday technology. Sony is targeting $11 billion U.S. in sales from 3D-related products by March 2013.
No matter the final application of 3D, it still comes down to content – the ability for your content to connect, inform, educate and engage with an audience is key to its effectiveness. The team behind Urban Voyage has the ability to get to the heart of your story creating solutions that deliver on their promise.
3D Superyachts
It’s quite a claim to state that we help sell Superyachts, help Yards build boats faster, allow Owners to better understand their build projects and now improve the vessel lifecycle through effective information management. Results speak and Urban Voyage’s track record is proven with every successful project.
Since Urban Voyage began providing 3D renderings for Superyachts, technology and the skills of our 3D graphic artists have developed significantly, to the point where we genuinely find it difficult to tell the real boat from the virtual image. Yacht Building is a specific craft that can be understood only with time and dedication. This we have come to appreciate and that is why our team are highly skilled, trained and experienced in the process of designing, building and operating Superyachts.
3D Architectural Rendering
Creating images that engage and connect with audiences on emotional levels that remain true to the architectural design remains a strength of Urban Voyage. Over the past 10 years we have worked with many leading New Zealand Architects producing high quality 3D renderings and 3D architectural visualisations. You’ll see some of this work in our new gallery under ‘Discover Visualisation’. If you are looking for award winning 3D renderings for your next architecture project you’d best to talk with the expert team at Urban Voyage.
3D for Training & Education
3D and Education has been a dream of ours for sometime now as we’ve seen firsthand how fast knowledge can be transferred to students through real-time 3D Learning Tools. Our work with the Boating Industry Training Organisation and Tranzqual have shown the level of Improved Outcomes that training solutions developed by Urban Voyage can have. If you are looking to motivate and inspire learners to discover more, we build tailored learning tools specifically to the way people naturally learn – the results speak for themselves when you see the faces of apprentices and students light-up.
There’s going to be many more exciting developments coming from the Urban Voyage Studios this year and if you’d like to be a part of it, let us know – we’d love to hear from you!
