Tag Archive: Urban Voyage


3D Yacht Renderings

The process of creating amazing images has been evolving with new computing power and the skills of artists to translate the vision into reality. 3D yacht rendering and visualization has been a core part of our business for over ten years. With grounding in photorealistic architectural animation the team at Urban Voyage quickly developed unique capabilities in the marine sector. Virtual images enable customers to visually understand the implications of design choices, yards reduce the change-order process and yacht chartering companies to market and sell build projects.

Creating interactive 3D presentations and boat renderings seems like a dream business because we have the opportunity to bring life to CAD drawings and dreams into reality. Building a yacht is a life-time experience and goal for many wealthy business moguls, entrepreneurs and families. Ensuring smooth communication of ideas and concepts can make the difference between a construction of a superyacht and the creation of an award-winning masterpiece.

It was our pleasure to work on SY Starfish and the amazing team to create some of our most spectacular and luxurious 3D renderings to date. The superyacht interior design has been translated into high quality animation for marketing and visualization. See the video of the 50 meter Star Fish below:

The 50 metre Star Fish, projected to launch in April of 2012, will follow in the footsteps of the acclaimed 45 metre Aquos Yachts project Big Fish. Star Fish, currently under construction at McMullen & Wing, will be based on the same hull form, but will include six staterooms and accommodation for 14 crew, and a flexible owner’s deck with optional forward-facing cabin and both fore and aft decks.”

“The stunning arrangement by Greg C. Marshall Naval Architects, which is also responsible for the hull design, allows the skylounge deck to be dedicated solely to owner’s use, or to be incorporated in the yacht’s public space scheme. The captain’s cabin and Starship Enterprise-like wheelhouse will be located on a fourth deck with a dramatic flying bridge and observation pod above it.”

You’ll most likely have seen or experienced the Red and Blue Anaglyph “3D Glasses” of old that gave viewers the perception of 3D. You may also remember how well or not that they worked and the excitement of experiencing entertainment in a new way.

JPL_NASA_Lab

Zareh, Rich & Anita experience "3D" at NASA's Jet Propulsion Laboratory, Pasadena, CA

Growing up in New Zealand I recall a big promotion that KFC ran in conjunction with a TV Movie (the B-Grade 1954 horror mystery Gorilla at Large) that when you purchased a certain KFC meal you received a pair of “3-D Viewing Glasses”. The hype seemed to extend across the entire country with the glasses being a “must-have” item. The hype quickly faded when the movie was broadcast and the quality of the 3D experience was less than stunning. Similar experiences has been repeated around the world when hyped technology (aka Fads) that fail to deliver are promoted as the next big thing.

More recently DreamWorks Animation pulled off perhaps the biggest media-advertising event in history by broadcasting a 3D trailer for Monsters vs. Aliens during Super Bowl Sunday. Around 150 Million 3D glasses were given away for free at Pepsi/SoBe Life Water displays at 28,000 locations around the United States. The promotion used Intel’s InTru 3D and ColourCode 3-D technologies (reported to be far superior than the old Anaglyph system). The campaign involved “tens of millions of dollars”.

What we have been seeing for a while now has been the evolution of 3D technology, being lead by the Games & Entertainment Industry, moving closer and closer to use of 3D in everyday life. It’s now possible to watch 3D TV without wearing any external devices (such as glasses) and it’s not long before many Hollywood films will be released in 3D. Hundreds of Millions of dollars is being invested across all areas of business, entertainment and life to leverage the power of 3D – enriching our lives, making entertainment more compelling and enhancing customer’s experiences of our brands, products and services.

On Friday Microsoft released information about “Project Natal” and the collective jaws dropped when Don Mattrick & Steven Spielberg presented a demo of a game that has no external “game controllers” other than yourself. If there were any barriers left for people to interact with technology, they have just smashed them. The applications outside of gaming are as wide as they are compelling. Click here for more information about Project Natal.

So what separates technology fads from technology developments that provide real value? It’s the opinion of Urban Voyage that ultimately the market will decide what it needs and wants. We don’t need a touch-screen interface to use a cell phone do we? We don’t need to have 3D to enjoy a good movie do we? We don’t need 3D for our project, do we? Well maybe and maybe not. And yet on mass there have been 6.9 Million iPhones sold world-wide, a group of Hollywood Studios are investing US$1 Billion to upgrade 20,000 North American movie theatres to digital projector systems and Superyachts (dreams) are being sold before a single frame has been laid.

The risk of not embracing new solutions is that you risk having to play a serious game of catch up when your competitors race ahead because they have. 3D is moving more and more into our everyday lives making interaction with information easier, more compelling and fun.

Can you afford to be left behind?

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